Ciao! I am a product designer with a focus on innovative

products

Ciao! I am a product designer with a focus on innovative

products

I’m a service and product designer working at the intersection of enterprise systems, digital innovation, and customer experience.

Over the past 4 years, I’ve focused on designing for automation and CX optimization across B2B, B2B2C, and D2C, always balancing strategic impact with hands-on execution.

…And on the side, I mentor the next generation of product designers!

I work at the intersection of enterprise systems, digital innovation, and customer experience.

Over the past 4 years, I’ve focused on designing for automation and CX optimization across B2B, B2B2C, and D2C.

…And on the side, I mentor the next generation of product designers!

I’m a service and product designer working at the intersection of enterprise systems, digital innovation, and customer experience.

Over the past 4 years, I’ve focused on designing for automation and CX optimization across B2B, B2B2C, and D2C.

…And on the side, I mentor the next generation of product designers!

Works

2023-2025

Customer Portal Optimization for Infinera

Agentic + Conversational AI, CX, Telecom

Customer Portal Optimization for Infinera

Agentic + Conversational AI, CX, Telecom

Content Personalization for Handelsblatt

Converstional AI, User Engagement, Media&Press

Content Personalization for Handelsblatt

Converstional AI, User Engagement, Media&Press

Rethinking the Sales Experience for Siemens

Generative AI, Innovation, Digital Transformation

Rethinking the Sales Experience for Siemens

Generative AI, Innovation, Digital Transformation

Car Configurator and image generator for Smart

Multimodal Gen AI Assistant, 3D Rendering, Automotive

Car Configurator and image generator for Smart

Multimodal Gen AI Assistant, 3D Rendering, Automotive

Agentic AI for Global Data

AI Agents, Sales Enablement, Workflow Automation, Digital Workforce

Agentic AI for Global Data

AI Agents, Sales Enablement, Workflow Automation, Digital Workforce

Wizard helper for delayed luggage for Lufthansa

Escalation Design, Customer Support, Aviation

Wizard helper for delayed luggage for Lufthansa

Escalation Design, Customer Support, Aviation

About me

Over the past 10 years, I’ve evolved from product specialist to leading multidisciplinary design teams, shaping digital experiences that are measurably effective.

I currently work at the intersection of enterprise consulting, design for automation, AI-driven innovation, and customer experience.

My work specializes in designing solutions that streamline operations and improve user outcomes at scale.

Vision stewardship

I define and execute product vision, strategy, and roadmaps, aligning cross-functional teams around a clear direction. I translate complex business goals into actionable design strategies—while pushing innovation and keeping an eye on what’s next in tech and UX.

Insights-led design

I don’t just gather insights—I weaponize them. By applying Service Design and Design Thinking principles, I turn deep user understanding into tangible product opportunities. I bridge B2B and B2C expectations, and bring consistency across digital and physical touchpoints.

Team coaching

Over the past four years, I’ve mentored and grown UX designers and researchers, building resilient, collaborative teams. I foster a feedback-driven culture, scale structured design practices, and empower people to thrive in agile environments.

System thinking

I lead design at scale—optimizing research ops, workflows, and design systems to move fast without breaking the UX. I design for sustainability, making sure we grow without losing sight of what actually matters to people.

Vision stewardship

Insights-led design

Team coaching

System thinking

Clients

Adobe

Handelsblatt

KONE

Lufthansa

NEOM

Nokia

Siemens

Smart

Swarovski

Wikimedia

Work experience

Lead Product Designer

Wongdoody

Jul 2023 - Now

2023 - Now

Product + AI Design Mentor

Careerfoundry

Oct 2020 - Now

2023 - Now

Design leadership, Strategic service design, Customer journey orchestration, Digital ecosystem thinking, CX and UX transformation, Workflow redesign,
AI-enhanced experiences, Stakeholder alignment, Vision-to-execution delivery

Senior Product Designer

Lufthansa Innovation Hub

Jul 2022 - Jul 2023

2022 - 2023

Venture design, Mobility innovation, Cross-functional leadership, Strategic research, Business validation, Travel experience enhancement, Hands-on facilitation, Concept testing, Service blueprinting, Rapid iteration

UX Researcher

Wikimedia Detuschland

Apr 2020 - Jul 2022

2020 - 2022

Open-source ecosystems, Structured data UX, Community-first design, Knowledge base tooling, Global user research, Accessibility improvement, Wikidata & Wikibase, Strategic planning, UX validation, Collaborative prototyping

User Experience Designer

Qunomedical

Jul 2019 - Apr 2020

2019 - 2020

Healthtech platforms, Patient journey design, Booking flow optimization, Startup product scaling, UX writing, A/B testing, Cross-functional collaboration, Accessibility, Research-driven iteration

Product Designer

Lakehaus

Apr 2018 - Jul 2019

2018 - 2019

Gamification, Student engagement, Casual gaming UX, UI design for social apps, User testing, Game-meets-UX hybrid, Rapid prototyping, Community building, Design iteration

Product Designer

Polifactory

Nov 2014 - Apr 2018

2014 - 2018

Digital fabrication, R&D prototyping, Design for healthcare and mobility, European research programs, Industry-academic collaboration, Rapid experimentation, Physical-digital integration, Design mentorship, Cross-disciplinary teamwork

design@mattiasorrentino.com

Berlin / Düsseldorf

design@mattiasorrentino.com

Berlin / Düsseldorf

MattiaSorrentino

design@mattiasorrentino

Berlin / Düsseldorf